client
Shell Catalysts & Technologies
campaign
Make Every Molecule Matter
links
challenge
As society transitions from fossil fuels to low carbon, low emission energy sources, Shell Catalysts & Technologies sought a comprehensive, integrated thought leadership campaign to demonstrate their market position, technology offerings, and research prowess.
strategy
Through our research and strategy developed with an external partner, we established a core messaging framework to be articulated, and deployed across multiple distributions channels, including:
A campaign microsite; home to evergreen content, digital event registrations, on-demand event library, multimedia storytelling content
Live webinar series featuring Shell executives, and energy industry leaders discussing Shell's role and vision for a low carbon future
Scripted video and animation aimed at business leaders and technical decision makers highlighting Shell's integrated technology offerings
A podcast episode on The Energy Podcast from Shell highlighting how Shell's innovations are powering a cleaner future
Long-form editorial content positioning Shell as the leader in the commercialization of technologies that enable a cleaner Energy Transition
Communications strategy reaching industry adjacent influencers, decision makers, journalists, and academics
results
The campaign has established Shell Catalysts & Technologies as a leader in the energy transition, demonstrating the owner-operator expertise and commitment to new technologies and cutting-edge hardware that will drive the industry forward.
60M brand impressions, and 550K campaign engagements have generated multiple active deals. The LinkedIn Showcase Page developed for the campaign is the most successful Showcase Page of the 11 pages within the Shell brand at 95,000+ followers, and 1M+ engagements.